Program Management is Important!
Use It or Lose It
Don’t Waste Value!
Simply put - an unused mascot has no value to your organization.
The longer a mascot goes unused, the more likely it is going to be forgotten by your customers, organization, and all of human kind. Don’t let your mascot gather dust in the overstuffed storage closet of forgotten stuff.
Get it out in front of your customers and create brand recognition!
Invest in Your Mascot
Reach customers in ways traditional marketing tools can’t
Mascots have the unique ability to personally interact with customers and create lasting memories. Traditional marketing tools do not have that ability.
What’s more likely, someone remembering your organization’s billboard they saw 3 years ago or remembering your organization because they took and shared a picture they took with your mascot?
Consistently seeking out opportunities for your mascot to get in front of your customers is vital for maintaining connections with customers.
Prolonged Return on Investment
Mascots have the longevity that traditional marketing campaigns do not.
The most expensive part of a mascot program is ordering the costume itself. Often times, the upfront cost of ordering a costume is the same as a traditional marketing campaign but lasts exponentially longer.
A costume purchased from a quality manufacturer and is properly cared for provides a long lasting return on the initial investment.
Once the costume is in hand, you only need to pay for performers and costume upkeep.
Dedicated Performers = Better Results
Don’t let your performer be just “a guy is a costume”
#1 Rule for Mascot Performers: You MUST be willing to perform!
Willing performers are always going to represent your brand better than anyone who is voluntold to suit up. People can tell when a performer is someone who didn’t want to be stuffed into a costume and negatively effects their opinion of your brand.
Dedicated Performers are also more likely to contribute to developing your mascot’s usage and personality.
Chain of Command
Knowledge is power!
Create transparency for your organization and external partners that want to utilize your mascot. You can’t get your mascot out in front of customers if people don’t know who to contact.
You can also establish requirements for your mascot to make public appearances such as designated parking or requiring private changing areas. This also gives performers a piece of mind knowing their point of contact has their back.
You also create organizational buy-in to the magic of a mascot with limiting the number of people involved.
Organizational Exposure
Go on, get out there!
Invested Program Managers are as vital as the mascot themselves
As previously mentioned, mascots are walking interactive billboards for your organization that can create connections with consumers in ways traditional marketing can’t.
Take control over how you want to create these connections. Seek out more community events you can send your mascot for these interactions. Or create specific social media campaigns featuring your mascot to get your customer familiar with the face that runs the place.
It ties back into the original point; use it or lose it!
Have more questions about the importance of mascot program management?
Connect with us and see how we can improve your program.
Forward Thinking
Establish standards for your mascot so they live forever